Guide
Term vs. permanent life insurance
What each kind is for, what it costs, and why most families start with term.
Term insurance delivers a set death benefit if death occurs inside a chosen window, usually 10, 15, 20, 25 or 30 years, and charges an unchanging monthly rate. At term's end, the policy lapses or renews at sharply higher cost. It is the cheapest route to strong coverage across the years when family need is highest.
Permanent insurance (whole life, universal life and similar forms) covers you for life and accumulates cash value within the contract. Monthly premiums run substantially higher for an equal death benefit, and early years see minimal cash growth. This fits those with permanent needs: a lifelong-dependent, a need for estate funds, or a buy-sell clause.
How to choose
Build from the need, not the type. When the need has a finish line — a mortgage that gets cleared, kids who mature — term insurance maps precisely onto it. When the need is open-ended, a permanent policy or a term policy with a switch-over option might suit. A lot of carriers permit a conversion from term to permanent without re-underwriting during a window; the quote tool displays each carrier's rules.
What people in San Diego often do
A standard option is a 20 or 30 year term scaled to genuine household commitments, with a review when life shifts. This tactic keeps the monthly cost low so you can get sufficient protection today — which is the priority. Susman Insurance Agency is able to talk about permanent products if your circumstances involve a long-term need.